Google Ads Services(PPC)

Google Ads is an online advertising platform provided by Google that allows businesses to display their ads on Google’s search engine results pages, as well as on various partner websites within the Google Display Network. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their business and only pay when users click on their ads.

Here are some of the key Google Ads services and features:

Search Ads:

These are text-based ads that appear on Google's search engine results pages when users search for specific keywords. Advertisers bid on keywords, and when a user's search query matches those keywords, the ads are eligible to appear.

Display Ads

The Google Display Network includes a vast network of partner websites, blogs, and apps. Display ads consist of images, banners, or rich media and are shown on various websites relevant to the advertiser's target audience.

Video Ads

These are ads that appear on YouTube and other partner sites within the Google Display Network. Video ads can be skippable or non-skippable and may appear before, during, or after videos.

Shopping Ads

Designed primarily for e-commerce businesses, Shopping ads showcase product images, prices, and other details directly within Google's search results when users search for products to buy.

App Promotion Ads

App advertisers can run campaigns to promote their mobile apps across Google's platforms, including search, display, YouTube, and the Google Play Store.

Remarketing

Google Ads allows advertisers to target users who have previously visited their website or engaged with their app. Remarketing campaigns can re-engage these users.
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