Web design is the process of creating and designing a website that is visually appealing, easy to navigate, and optimized for search engines. It involves a combination of graphic design, user experience design, and technical skills to create a website that effectively communicates the desired message and meets the needs of the target audience. This includes determining the layout, color scheme, and overall aesthetic of the website, as well as the functionality and features that will be included. A web designer will need to be familiar with web development technologies such as HTML, CSS, and JavaScript, as well as best practices for search engine optimization (SEO) and accessibility. Web design is an essential aspect of building a website, as it helps to create a positive user experience and drive engagement and conversions.